Interbike Cancelled: The Quiet End of the US Trade-Show Era
When Emerald Expositions cancelled Interbike in 2018, it was not one show dying. It was the admission that the US bicycle market no longer has â and may no longer need â a centre.
Trade shows: Sea Otter, Eurobike and Taichung Week on the ground.
When Emerald Expositions cancelled Interbike in 2018, it was not one show dying. It was the admission that the US bicycle market no longer has â and may no longer need â a centre.
Competing European shows in the same season is not a choice of convenience. It forces every brand to pick where the industry's centre of gravity will sit â and hedging is its own kind of losing.
When the industry's biggest exhibitor and its own German trade bodies terminate cooperation with the show's organiser, it is not a scheduling dispute. It is a vote of no confidence in the trade-show model itself.