Industry - whe.bike

XDS Astana: What Chinese Capital Rescued - and What It Left Unchanged

For two decades Astana has been pro cycling's most resilient near-death experience. In 2024 it was stranded at the bottom of the WorldTour, facing relegation; a year later it finished fourth. The difference is Chinese money - but the 'first Chinese WorldTour team' label is looser than it looks.

The Great Inventory Correction: Lessons from the Post-Boom Hangover

The pandemic boom did not break the bicycle industry. The inventory it left behind almost did — and the lessons it forced are now load-bearing for how the trade operates.

Survival of the Fittest: Defining the 2025 Bicycle Industry

2025 is not a year of winners and losers by size. It separates disciplined operators from everyone else — and the selection pressure is reshaping who survives.