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The 12.6% CAGR Thesis: Reading the E-Bike Market Forecast Honestly

The 12.6% CAGR Thesis: Reading the E-Bike Market Forecast Honestly

A forecast of double-digit annual e-bike growth through the late 2020s is plausible. Plausible is not the same as evenly distributed — and that distinction determines who actually captures the growth.

Italy's Stagnant Bike Market and the E-Bike That Refuses to Stall

Italy's Stagnant Bike Market and the E-Bike That Refuses to Stall

Italy sells fewer bicycles overall but more e-bikes every year. The headline unit decline hides a generational shift in who rides — and what they will pay for.

Cambodia's Billion-Dollar Bicycle Exports and the Geography of Diversification

Cambodia's Billion-Dollar Bicycle Exports and the Geography of Diversification

Cambodia's bicycle exports swung from $966 million in 2022 to under $430 million in 2024, then rebounded. The boom-bust arc is a map of how trade policy, not efficiency, now decides where bikes are built.

Growth Amid Adjustment: The State of Europe's Bicycle and E-Bike Market

Growth Amid Adjustment: The State of Europe's Bicycle and E-Bike Market

Europe's market is neither booming nor busting. It is quietly reorganising around a different kind of customer — and aggregate figures hide a decisive compositional shift.

Green Shoots or False Spring? ZIV Sees the German Market Recover

Green Shoots or False Spring? ZIV Sees the German Market Recover

Germany's ZIV reports an 11% Q1 sales rebound to 885,000 units. It is the industry's first credible sign that the bottom may hold — credible, not yet certain.